Reverse Geocoding

Geocoding is a  system that takes an address and translates it into latitude and longitude coordinates. This location data can then be used in a number of ways, such as by plotting the location on a map, generating driving directions, determine local financial information, or even cross-reference the location with photographs taken in the area. 

Reverse geocoding is like stadard geocoding and uses some of the same databases and informationresources, it simply works in reverse. Instead of starting with an address, reverse geocoding starts with a set of coordinates, given in latitude and longitude, and ends up with an address or name of a business.

Reverse Geocoding can be used for:

  • Mapping and Directions
  • Mobile Marketing
  • Customer Retention
  • Emergency/911 Reports
  • Insurance Claims
  • Marketing Research
  • Utility Reporting
  • Social Networks