Dillard’s Inc. Selects Anchor Software’s Mainframe MaxCASS and PC MaxMover Solutions

FOR IMMEDIATE RELEASE

Contact:

Anthony Aruldoss

240-631-2100 ext. 108

aaruldoss@anchorcomputersoftware.com

Dillard’s Inc. Selects Anchor Software’s Mainframe MaxCASS and PC MaxMover Solutions

Exceptional Level of Customer Service and Multi-Platform Solutions Cited for Selecting Anchor

Plano, Texas – November 30, 2009 – ANCHOR SOFTWARE, LLC, a leading provider of data processing software for postal processing, data quality, direct marketing and document design, today announced that Dillard’s Inc. has selected MaxCASS, Anchor's CASS Certified™ solution as well as MaxMover, Anchor’s United States Postal Service® (USPS®) certified NCOALink® interface for change-of-address processing. Dillard’s signed a multi-year license agreement encompassing Anchor’s IBM Mainframe and Windows-PC platforms.

Dillard’s, in an effort to improve service, consolidate vendors, and lower operating costs, chose Anchor Software as its preferred software vendor. Anchor will provide software and associated technical services that meet Dillard’s requirements due to Anchor’s high level of software performance and technical support. The decision to change was greatly influenced by Anchor Software’s demonstrated ability to offer comprehensive multi-platform solutions that can run on both IBM Mainframes as well as MS Windows servers. In addition, the level of technical support provided by Anchor was evaluated to be above and beyond the levels available from prior software vendors.

Anchor Software first certified MaxCASS for use on IBM Mainframes in 2006 and since that time has continued to deliver new and more powerful IBM Mainframe solutions for address correction, standardization and change-of- address processing. Those capabilities provide for dramatic increases in overall production speed and the flexibility to seamlessly expand production capacity.

"At Anchor we are happy to welcome Dillard’s Inc. as a valued client, and look forward to continuing to provide them with software and technical services that exceed their expectations. For many years IBM Mainframe solutions for direct mail and address quality have come from a single-source vendor, and we are extremely proud to offer alternatives with our new and innovative products.” said Gary Siegel, President of Anchor Software.

MaxCASS, when used in conjunction with its full complement of integrated features (DPV®, DSF RDI™, Geographic Coding, LACSLink®, SuiteLink™, NCOALink, and ANKLink®) helps maintain high quality address lists and achieve the lowest possible postage rates by ensuring addresses are accurate, current and conform to United States Postal Service standards.

About Anchor Software:

ANCHOR SOFTWARE, LLC, based in Plano, Texas, is a leading provider of data processing software for the direct marketing industry. For additional information, please visit the Anchor Software website at www.AnchorComputerSoftware.com, call 800-237-1921, or email Sales@AnchorComputerSoftware.com.

About Dillard's:

Dillard's, Inc. is one of our nation’s largest fashion apparel and home furnishings retailers. The company's stores operate under one name, Dillard's, and span 29 states. Dillard's stores offer a broad selection of merchandise, including products sourced and marketed under Dillard's exclusive brand names.

# # #

Anchor Software, LLC is a non-exclusive licensee of the United States Postal Service®. MaxCASS is a trademark owned by Anchor Software. The following trademarks are owned by the United States Postal Service: ANKLink, CASS, CASS Certified, DPV, DSF2, LACSLink, NCOALink, Postal Service, RDI, SuiteLink, United States Postal Service and USPS. AD#6.09