How CASS and RDI Can Ease Last-Mile Delivery Issues
E-commerce and mail marketing has been on the rise over the last few years, with American consumers spending over $870 billion in 2021, which is up 14% from the year before. Between 2021 and 2019, the same market share grew by over 50%. Accurate and reliable delivery is therefore a major consideration for retailers, and especially last-mile delivery is key.
Last-mile delivery is the leg of the delivery journey from the nearest warehouse hub to the final destination, and it’s exactly there where a lot of challenges can arise.
Issues with delivery can have massive ramifications for businesses: studies show that 56% of consumers will abandon a business if they encounter delivery issues.
So what kind of issues should shippers look out for, and what can be done about them?
Last-Mile Delivery Issues
It might be surprising to some to find out that there are a lot of issues that can come up to derail last-mile delivery.
One of the biggest challenges is well-known because it’s one that consumers encounter all the time: late deliveries. When a business delivers a product later than the projected date, it can damage its reputation, result in customer frustration and complaints and affect loyalty.
High delivery costs are another fallout of last-mile delivery complications. When addresses are incorrect, causing shipments to be returned, businesses must choose between paying extra out-of-pocket for expedited delivery or facing the consequences of delivering late.
Moreover, studies show that up to 55% of consumers will abandon items in the online cart if shipping costs are over and above expectations. People do not like being surprised by hidden costs.
Finally, one of the biggest issues that companies face in tackling last-mile delivery issues is working with outdated technology.
Some businesses would rather continue with a broken system than spend some upfront money on implementing more effective technology.
How CASS and RDI Processing Can Help
Coding Accuracy Support System (CASS) and Residential Delivery Indicator (RDI) work together with the US Postal Service (USPS) to match residential addresses with ZIP+4, carrier route, and five-digit coding.
While most shippers already have some kind of address validation system, they’re often not as comprehensive as the USPS Certified CASS software.
Be sure that there’s no room for error in your company’s last-mile delivery services with CASS and RDI. Reach out to Anchor Software today to see how we can help.
