Leading Direct Mail Software and Services Companies Team Up to Create a Simplified Mail Tracking Process
Rockville, MD – June 19, 2018 – Anchor Software, LLC, a leading provider of direct mail and marketing software solutions is pleased to announce its partnership with SnailWorks, one of the leading providers of mail tracking and multi-channel direct marketing services. This partnership will allow both companies to offer seamless presort-to-tracking services as Anchor’s MaxPresort OS software will support features designed to effortlessly prepare a presorted mail file to enter SnailWorks’ Visibility+ mail tracking system.
“With the increasing importance of visibility in today’s mailing world, we are very excited to be teaming up with SnailWorks to offer our mutual customers an easy way to presort their mail using MaxPresort OS and then seamlessly pass it along to a world class tracking system like Visibility+,” said Ted Matthews, President of Anchor Software.
Users of MaxPresort OS, Anchor’s USPS PAVE Gold certified presort software solution, will have the ability to automatically generate an output file specifically formatted to enter directly into Visibility+, the powerful mail tracking system designed by SnailWorks. Visibilty+ offers users both outbound and inbound mail tracking and reporting capabilities that provide views from as wide as a national view to as narrow as a single piece of mail.
“With Visibility+ our users will be able to better coordinate all of their marketing efforts by having a more informed view of where their mail is and when it gets delivered allowing them to intelligently initiate the follow-up steps in their campaigns,” added Matthews.
About Anchor Software, LLC:
Currently celebrating its 20th anniversary, Anchor Software was established in 1998 to provide comprehensive software solutions for direct mail, direct marketing, data quality, and other related applications. Anchor’s product line includes 60+ separate solutions with over 2500 product installations, and runs on Windows, UNIX, Linux, and IBM mainframe z/OS operating systems. More information on Anchor Software can be found at www.anchorcomputersoftware.com or by calling 1-800-237-1921.
SnailWorks™ is an integrated direct marketing platform designed to tie a whole spectrum of marketing channels together in a single system. Designed by the same team that made mail tracking easy in 2000, their expertise in mail tracking and web-based interfaces is at the heart of a solution that allows direct marketers to increase the effectiveness of direct mail through coordinated channels. More information can be found at www.snailworks.com or by calling 1-855-697-6245.