Anchor Introduces Rooftop Geocoding Services
Atlantic City, New Jersey – May 11, 2010 – ANCHOR SOFTWARE, LLC, a leading provider of data processing
software for postal processing, data quality, direct marketing and document design, has announced the release of its new Rooftop Geocoding
capabilities to help businesses increase revenue by marketing more effectively and better understanding their customers through location
based analysis.
Rooftop enables businesses to assign latitude longitude (lat/long) coordinates to customer addresses. Latitude and Longitude coordinates also
allow customer and constituent information to be visualized on a digital map. Businesses can use this information to direct customers to the
nearest service point, enhance routing and delivery, and plan site locations. Geocoding at the address level enhances client and prospect
lists by improving the precision of target marketing.
“The ability to create targeted direct mail campaigns based on location proximity is an important part of successful direct mail campaigns, and
we are excited about providing this solution to our customers”, said Gary Siegel, President of Anchor Software.
Rooftop Geocoding, is available in three delivery modes, 1) through MaxCASS, Anchor Software’s CASS CertifiedTM solution for United States
Postal Service® (USPS®) delivery addresses, 2) as a batch processing service, or 3) through SaaS.
About Anchor Software:
Anchor Software offers comprehensive software and service solutions for direct mail and marketing. Application software includes products for
document design and printing, postal processing and discounting, data quality, list/mail management and an NCOALink interface solution for change
of address processing. For additional information, please visit the Anchor Software website at www.AnchorComputerSoftware.com, call 800-237-1921,
or email Sales@AnchorComputerSoftware.com.
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Anchor Software, LLC is a non-exclusive licensee of the United States Postal Service®. MaxCASS and MaxMover are trademarks owned by Anchor Software. The following trademarks are owned by the
United States Postal Service®: ANKLink, CASS, CASS Certified, DPV, LACSLink, NCOALink, Postal Service, RDI, SuiteLink, USPS and United States Postal Service.
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