Each letter sent to a non-existent recipient means lost money.
Your team spends time and money preparing and processing mail that will never be read.
Receiving mail for a loved one who has passed away can be upsetting and even hurtful.
Too many insensitive mailings make businesses look careless.
Too many insensitive mailings make businesses look careless.
Access a comprehensive list of deceased individuals, spanning over 60 million records and updated frequently to ensure high accuracy and coverage in every mailing.
Decide how close matches must be to balance sensitivity and risk for your specific campaign or business context.
Get transparent reports by match type, geography, age, and other key fields, so you know precisely how records were flagged and removed. This enables better tracking and ROI analysis.
Process your files online via a secure web portal, and keep them secure. Integration is smooth and fits seamlessly into your existing address hygiene process, alongside CASS™ certification, NCOALink® updates, and merge/purge logic.
Typical suppression rates run from 1% to 6%, delivering significant savings. For example, a leisure travel company saw a 284% ROI. At the same time, a financial services firm saved so much on their first mailer that they reported a 354% ROI—proof that mailing list cleaning with deceased suppression truly supports your bottom line.
Avoid unnecessary mailings that waste paper, energy, and goodwill. Protect families from distress and demonstrate empathy.
Removing deceased contacts protects families from unwanted reminders and shows your commitment to sensitive, caring communication.
Clean mailings reduce negative customer interactions and build public trust—your brand stays strong even in challenging moments.
Certain types of mail (statements, health notices) must avoid the risk of data leaking into the wrong hands. Deceased suppression helps meet these regulatory needs.
Mailing list cleaning sets you apart as a responsible business, demonstrating ethical professionalism.