Markets and Issues: Multi- and Omni-Channel Marketing
In today's market, consumers are bombarded with information and advertisements from a variety of sources. Most are unable to process the huge amount of information that is presented to them every day, and most messages end up being nothing more than background noise. So how do break through the noise and get your message to the customer?
You need to send the right message, at the right time, to the right person through the right channel...in other words, using omni-channel marketing. And the only way you can do this is by keeping comprehensive data on each of your customers and prospects. What you need is all-encompassing view of the customer that allows you to take control of omni-channel marketing and reach your customers when they're ready to buy!