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In January of 2020 California instituted new protections for consumers who are concerned about their personal data. Any company that stored data on California residents could be affected by the new law, which includes fines and penalties for non-compliance. Learn how how your business could be affected by the new law and what you can do to avoid excessive fines and penalties. |
Welcome to Anchor Software, where we transform your customer communication strategy. With our cutting-edge address validation and data quality software, we ensure that every communication is not just delivered, but delivered accurately and effectively. Our commitment to excellence extends beyond data management – we specialize in crafting personalized messages that resonate with your audience, driving unparalleled engagement and loyalty.
The Psychology of Color: Optimizing Direct Mail Design
Using the right colors in your direct mail advertising affects how readers respond. Are you using the right colors?
Unleash the Power of EDDM for Your Next Political Mailing
Explore EDDM for political campaigns: target voters, save costs, and design impactful mailers within postal rules.
Non-Deliverable Addresses in Anchor’s Software Products
There are several cases where an address is not deliverable by the USPS®. Even if an address exists in the USPS CASS™ database, certain indicators can be used to identify if the address is deliverable or not.
Innovative Customer Communication: The Role of Technology in Direct Mail Services
Use the latest technology to improve returns on your direct mail marketing campaigns