Category: Articles

Unlocking Potential: Data Enhancement Techniques for Improved Direct Mail Marketing Campaigns

Data is one of the most important pieces of a marketing campaign. These techniques will help your direct mail marketing be more effective.

Next-Gen Materials: Innovations for Sustainable Direct Mail Campaigns 

Connect with customers and remain eco-friendly at the same time with sustainable materials in your direct mail efforts

Maximizing the Omni-Channel World with Direct Mail

Generating insights and employing direct mail is a key part of your omni-channel marketing efforts

How Safe Is Your Data?

Keeping your data safe is the first step in using it effectively to communicate with your customers

APIs: The Pros and Cons of Multiple Systems

Application Program Interfaces can help unite and coordinate diverse systems, but there are issues adopters need to be aware of

Marketing in an Age of Privacy Apprehension

Transparency is one of the keys to reaching customers who are concerened about privacy issues