White Papers

Multi- and Omni-Channel Marketing

Today’s customers are hungry for information, price conscious, and flexible. To be able to give a particular customer a suitable offer in his preferred channel and at the right time an all-encompassing view is necessary. Use Smart Customer MDM to take control of Omni-Channel Marketing!

Data Quality in Government Services

The State of Colorado saves millions of dollars a year using Anchor Products. Find out how they do it.

Data Quality from the Cloud

Data Quality solutions can present a difficult decision to many organizations. Are you buying more than you need, or not enough? Paying too much? Wasting time, effort, and money on capabilities that aren't appropriate to your business? The solution: Move your data quality efforts to the cloud..