Managing Technological Complexity in API Integration
Incorporating APIs into your business systems can increase efficiency and profits
Best Ways to Keep Your Database Up-To-Date for Direct Mail
Directmail is one of the most effective forms of marketing
Using Data in Strategic Planning
Data is yoour most valuable resource. Use it to guide your long-term plans.
How a Customer Data Hub Can Help With Your Customer Service
Improve customer service by coordinating data and elminating data silos
Integration of Direct and Digital Is Key for 2023
Strategically pair your direct and digital marketing efforts to increase returns!
How Good Is Your Data?
Make sure your data is clean and accurate for the best possible customer experience
What Is a High-Value Source of Growth and How Do You Identify it?
Target potential customers in an organic, natural way
Why Is USPS Dumping Its Contractors?
Shifting markets and priorities leads to changes in strategy
Use Data to Direct the Customer Journey
Use the data you have to coordinate your customers journey, increase satisfaction, and max conversions
Will USPS Connect Improve Holiday Shipping?
The Postal Service's recently inroduced shipping system for small business could be a boon for the holidays
Why CEOs Should Prioritize Data Quality
A successful executive knows that the thing that really powers his business is information on his customers
Get Ready for Holiday Mailings by Checking Your Lists Twice
Find those naughty duplicate entries and make your holidays happy