Old School is Cool: Why Direct Mail Trumps Email Marketing

Discover why direct mail beats email in marketing with higher open/response rates, psychological insights, and conversion tips.

The Psychology of Color: Optimizing Direct Mail Design

Using the right colors in your direct mail advertising affects how readers respond. Are you using the right colors?

Unleash the Power of EDDM for Your Next Political Mailing

Explore EDDM for political campaigns: target voters, save costs, and design impactful mailers within postal rules.

Non-Deliverable Addresses in Anchor's Software Products

Non-Deliverable Addresses in Anchor's Software Products

There are several cases where an address is not deliverable by the USPS®. Even if an address exists in the USPS CASS™ database, certain indicators can be used to identify if the address is deliverable or not. 

Innovative Customer Communication: The Role of Technology in Direct Mail Services

Use the latest technology to improve returns on your direct mail marketing campaigns

Automating Excellence: The Power of APIs in Streamlining Task Workflows

Streamline your workflows and enhance your marketing efforts with the power of APIs

Data Enhancement Techniques for Improved Direct Mail Marketing Campaigns

Data is one of the most important pieces of a marketing campaign. These techniques will help your direct mail marketing be more effective.

Next-Gen Materials: Innovations for Sustainable Direct Mail Campaigns 

Connect with customers and remain eco-friendly at the same time with sustainable materials in your direct mail efforts

Maximizing the Omni-Channel World with Direct Mail

Generating insights and employing direct mail is a key part of your omni-channel marketing efforts

How Safe Is Your Data?

Keeping your data safe is the first step in using it effectively to communicate with your customers

APIs: The Pros and Cons of Multiple Systems

Application Program Interfaces can help unite and coordinate diverse systems, but there are issues adopters need to be aware of

Marketing in an Age of Privacy Apprehension

Transparency is one of the keys to reaching customers who are concerened about privacy issues