Category: Articles

The Psychology of Color: Optimizing Direct Mail Design

Using the right colors in your direct mail advertising affects how readers respond. Are you using the right colors?

Unleash the Power of EDDM for Your Next Political Mailing

Explore EDDM for political campaigns: target voters, save costs, and design impactful mailers within postal rules.

Non-Deliverable Addresses in Anchor's Software Products

There are several cases where an address is not deliverable by the USPS®. Even if an address exists in the USPS CASS™ database, certain indicators can be used to identify if the address is deliverable or not. 

Innovative Customer Communication: The Role of Technology in Direct Mail Services

Use the latest technology to improve returns on your direct mail marketing campaigns

Automating Excellence: The Power of APIs in Streamlining Task Workflows

Streamline your workflows and enhance your marketing efforts with the power of APIs

Unlocking Potential: Data Enhancement Techniques for Improved Direct Mail Marketing Campaigns

Data is one of the most important pieces of a marketing campaign. These techniques will help your direct mail marketing be more effective.