The Importance of Direct Mail Marketing

Direct Mail is one of the most effective tools you can use in your marketing efforts

The Guide to Holiday Marketing for Shippers

UsDo you ship products to customers? The holiday season is probably big for you. Prepare now and do it right!

Mail and the Millenial

Millenials are more engaged with direct (snail) mail than most expect. 

The Benefits of Using Multi-Channel Marketing

Using more than one channel to deliver your marketing message can multiply your results

Direct Vs Digital

Direct Vs Digital

Direct mail has great response rates, but multi-channel increases rates even more...

How to Counter Last Mile Issues

How to Counter Last Mile Issues

Dealing with the most expensive part of the shipping process

USPS Unique ZIP Codes

To understand the role of Unique ZIP codes within the USPS and Anchor's products

The Importance of Data Cleansing

Make sure your data is clean and accurate before it starts causing problems in your bottom line

2021 United States Postal Service Postal Price Changes

The Postal Service proposed increases to take effect Jan. 24, 2021

Keep Your Ship Steady With Anchor Software

Anchor has been steady for 20 years even through rough seas!

Direct mail marketing for COVID-19 business recovery

Coronavirus COVID-19 Resources--Direct Mail & Business Recovery 

Tips & Ideas for getting your business up to speed after COVID-19

Vanity and Prestige City Names

Vanity/Prestige City Names in the USPS® Databases and the Anchor Software Products 

The concept of a “vanity” or “prestige” city name can be a little confusing, partly because the USPS does not use those terms when describing city information within the USPS databases.