APIs: The Pros and Cons of Multiple Systems
Application Program Interfaces can help unite and coordinate diverse systems, but there are issues adopters need to be aware of
APIs: The Pros and Cons of Multiple Systems
Application Program Interfaces can help unite and coordinate diverse systems, but there are issues adopters need to be aware of
Marketing in an Age of Privacy Apprehension
Transparency is one of the keys to reaching customers who are concerened about privacy issues
5 Best Ways to Generate Insights from Your Data
Effective data storytelling
Matching the Medium and the Message
Make it Straightforward for the Customer
How to Prevent or Remedy Data Siloing
Preventing islands of outdated or incorrect data is an integral part of an efficient data quality regimen
Strategies for Managing your Direct Mail Budget
Making the most of your marketing budget can have a huge impact on your sales
2024 USPS Price Increases (January 2024)
More price increases are imminent, planned for January 2024
How to Get Your Direct Mail Frequency Right
Don't send too much. Don't send to little. Send the right amount to get your message across
What You Need to Know About CASS Cycle O - Part 3: Practical Implications
Our final words on the recent implementation of Cycle O for CASS
Streamlining Mail Delivery with Carrier Route Mailing Software
Carrier route software can help to reduce cost and increase efficiency
What You Need to Know About CASS Cycle O - Part 2: Features and Functionalities
These are some of the new features in CASS Cycle O
Improve Your Delivery with RDI
Using Residential Delivery Indicator, or RDI, in your mailings can improve the accuracy of your mailings