APIs: The Pros and Cons of Multiple Systems

Application Program Interfaces can help unite and coordinate diverse systems, but there are issues adopters need to be aware of

Marketing in an Age of Privacy Apprehension

Transparency is one of the keys to reaching customers who are concerened about privacy issues

5 Best Ways to Generate Insights from Your Data

Effective data storytelling

Matching the Medium and the Message

Make it Straightforward for the Customer

How to Prevent or Remedy Data Siloing

Preventing islands of outdated or incorrect data is an integral part of an efficient data quality regimen

Strategies for Managing your Direct Mail Budget

Making the most of your marketing budget can have a huge impact on your sales

2024 USPS Price Increases (January 2024)

More price increases are imminent, planned for January 2024

How to Get Your Direct Mail Frequency Right

Don't send too much. Don't send to little. Send the right amount to get your message across

What You Need to Know About CASS Cycle O - Part 3: Practical Implications

Our final words on the recent implementation of Cycle O for CASS

Streamlining Mail Delivery with Carrier Route Mailing Software

Carrier route software can help to reduce cost and increase efficiency

What You Need to Know About CASS Cycle O - Part 2: Features and Functionalities

These are some of the new features in CASS Cycle O

Improve Your Delivery with RDI

Using Residential Delivery Indicator, or RDI, in your mailings can improve the accuracy of your mailings