Geocoding is the process of taking the description of a place, such as a postal address, and converting it into coordinates (such as latitude and longitude) that can show you the position on a map or the earth’s surface. Once you’re able to pinpoint the position on a map, you can determine all sorts of information about the place such as nearby points of interest, legal and real estate boundaries, tax data, and road and routing information.
There are numerous systems that can be used to locate geolocation data. Some systems are based on latitude and longitude, but other reference systems, such as the Military Grid Reference System (MGRS) or the U.S. National Grid system can also be used. Other systems are based on addresses, which can express data in a variety of styles and formats, including street intersections, house numbers with street names, and postal codes.
Geocoding can be used for data analysis, business and customer management, mapping, or distribution management. Geocoded addresses can be spatially displayed on a map, or they can be displayed in a list format based on certain address parameters. The methods used will depend on how you plan to analyze the information. One common example of using data for analysis is using address locations to plot crime data on a visual map allowing investigators to use the imagery to recognize patterns within the information.
Reverse geocoding is determining the coordinates of your physical location and returning an address or plotting that location on a map. This is basically what your phone does when you use a navigation program. It determines your location through the use of multiple technologies, which can include the use of GPS satellites, Cell ID, Wi-Fi locating, and even magnetometers (an advanced compass) and accelerometers built into phones. Reverse geocoding is mostly used for navigation and routing purposes, but can also be used for various other things, such as mobile marketing or gaming.
Geocoding is an integral part of managing your customer data management strategy. When you have a database of information on your clients or prospects, most (or all) of your records will contain address data for each record. You may also have other information such as buying habits, past engagement, or social media interactions. You can integrate your geocoding data and your customers’ information and create a map of their locations, allowing you to develop precisely targeted marketing strategies, produce maps and directions, or assign website visitors to the nearest brick-and-mortar locations. The geocoded locations of your customers can be invaluable data.
Competitive landscape, understanding your customers is the key to building lasting relationships and driving loyalty. But with customer data scattered across websites, sales interactions, mobile apps, and various other sources, it can be challenging to gain a unified view. This is where Anchor’s Customer Data Hub (CDH) comes in.
A CDH acts as a central hub for all your customer data, from names and addresses to purchase history and website behavior. It breaks down data silos and provides a 360-degree view of your customers. This empowers your sales and marketing teams to leverage the power of various data sources.
First-party data, the rich information you collect directly from customers through website interactions, surveys, and loyalty programs, offers valuable insights. Behavioral data, tracking customer behavior on your website and mobile app, reveals their preferences and buying journey. Location data, unlocked through geocoding (converting addresses into latitude and longitude coordinates) and reverse geocoding (converting coordinates back to street addresses), allows you to understand customer location and tailor experiences accordingly.
Geocoding is a powerful tool and can help boost customer engagement and loyalty. Here are the top 5 ways you can boost customer engagement and loyalty with geocoding:
Overall, geocoding allows businesses to connect with customers on a deeper level by understanding their location and tailoring experiences accordingly. Anchor Software’s solutions MaxCASS OS, MaxPresort OS, and MaxPrint can help lead to increased customer engagement, satisfaction, and loyalty.