About Us
About Anchor Software Anchor Software was established in 1998 to provide comprehensive software solutions for database management, direct marketing, direct mail, data enhancement and data quality. With over 2000 software applications installed, Anchor Software’s products are designed for direct marketing organizations, financial and insurance companies, government agencies, utilities, large direct mailers, and any organization that […]
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Clean Data Reduces Costs Nearly every business that uses data suffers from common data quality issues. That’s just a fact. The most common problems with business data are inaccurate data, outdated contacts, incomplete records, and duplicates. Clean and accurate data is critical for finding new customers and responding to current customers’ needs. Research has […]
Keep Your Ship Steady With Anchor Software
Turbulent Seas Require a Steady Ship
Anchor has been steady for 25 years even through rough seas!
Direct mail marketing for COVID-19 business recovery
Coronavirus COVID-19 Resources–Direct Mail & Business Recovery
Tips & Ideas for getting your business up to speed after COVID-19
Vanity and Prestige City Names
Vanity/Prestige City Names in the USPS® Databases and the Anchor Software Products
The concept of a “vanity” or “prestige” city name can be a little confusing, partly because the USPS does not use those terms when describing city information within the USPS databases.
THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
What is the CCPA?
The California Consumer Privacy Act goes into effect in January 2020. How can it affect your business?