How Can You Cut Mailing Costs Without Sacrificing Deliverability?

Businesses that rely on direct mail, invoices, or customer communications struggle to balance cost savings with reliable delivery. Cutting expenses too aggressively can lead to:

• High rates of undeliverable-as-addressed (UAA) mail
• Wasted postage and printing costs
• USPS® penalties for non-compliant mailing lists
• Missed customer connections due to incorrect addresses

The solution? Optimizing your address data with MaxCASS Plus—the industry-leading USPS CASS™ Certified address verification tool that ensures maximum deliverability at the lowest possible cost.

MaxCASS Plus now processes over a billion records per hour—ensuring speed, efficiency, and accuracy for high-volume mailers.

Let’s explore how bad address data is driving up your mailing costs and how MaxCASS Plus can help cut those costs without compromising accuracy.

The Hidden Costs of Poor Address Data

Many businesses unknowingly waste thousands of dollars every year on undeliverable mail. Here’s how:

1. Wasted Postage and Printing Costs

• Every undeliverable mailpiece means lost postage, paper, ink, and labor.
• USPS reports that over 6 billion mailpieces go undelivered annually.
• Businesses pay full postage rates on mail that never reaches the customer.

2. USPS Penalties and Compliance Issues

• The USPS imposes penalties for excessive UAA mail, increasing costs for bulk mailers.
• Non-compliant addresses may disqualify mailings from bulk rate discounts.
• Due to undelivered documents, industries like finance, insurance, and healthcare face compliance risks.

3. Duplicate and Incorrect Mailings

• Duplicate addresses result in multiple mailings to the same recipient, inflating costs.
• Inconsistent address formatting can cause mail rejections or delays.

4. Lost Revenue from Failed Deliveries

• Missed invoices lead to delayed payments.
• Undelivered marketing materials reduce customer engagement and sales.
• Poor address quality damages brand trust and frustrates customers.

Businesses that don’t invest in address validation are wasting money, but MaxCASS Plus provides a simple, automated solution.

How MaxCASS Plus Reduces Mailing Costs While Ensuring Accuracy

1. USPS-Certified Address Standardization

• Verifies, corrects, and standardizes addresses to USPS CASS™ Certification requirements.
• Prevents postage penalties and ensures eligibility for USPS bulk mailing discounts.
• Format addresses for seamless postal delivery.

2. Advanced Address Validation with DPV^®, LACS^Link®, and Suite^Link®

• Delivery Point Validation (DPV®): Confirms if an address is active and can receive mail.
• LACS^Link®: Updates rural route changes and ensures street renaming accuracy.
• Suite^Link®: Enhances business addresses with missing suite/apartment details.

3. NCOA^Link® for Address Updates

• Integrates with USPS NCOA^Link® to update customer addresses in real-time.
• Reduces undeliverable mail by identifying movers before sending out mailpieces.
• Ideal for industries like banking, insurance, and utilities, where accurate customer information is critical.

4. Blazing-Fast Address Processing for Large Mailing Lists

• Handles over a billion records per hour, ensuring efficiency for enterprise-level mailers.
• Eliminates manual address corrections, reducing time and labor costs.
• Scales for businesses of all sizes, from small campaigns to massive direct mail operations.

With MaxCASS Plus, you can cut costs while ensuring every mailpiece reaches its intended recipient.

Industry-Specific Benefits of MaxCASS Plus

E-Commerce & Retail

• Reduces failed deliveries and eliminates the costs of reshipping orders.
• Ensures customers receive shipping confirmations and promotional offers.

Financial Services & Banking

• Prevents mail-related fraud by ensuring customer addresses are verified.
• Ensures compliance with KYC (Know Your Customer) regulations.

Healthcare & Pharmaceuticals

• Guarantees that prescriptions and patient records reach the correct recipients.
• Ensures compliance with HIPAA and regulatory requirements.

Insurance

• Keeps policyholder addresses up to date to prevent missed policy renewals.
• Reduces claims processing delays caused by incorrect addresses.

Government & Public Sector

• Helps agencies maintain accurate voter registration and tax document mailings.
• Reduces costs related to returned government correspondence.

How to Get Started with MaxCASS Plus

1. Schedule a Free Consultation: Get an assessment of the quality of your current mailing data.
2. Integrate MaxCASS Plus: Easily integrate into existing CRM and mailing systems.
3. Start Saving: Immediately reduce postage costs, improve deliverability, and increase efficiency.

Contact Us Today!

• Call: (800) 237-1921
• Email: sales@anchorcomputersoftware.com
• Visit: anchorcomputersoftware.com

MaxCASS Plus now processes over a billion records per hour—helping businesses cut mailing costs while ensuring 100% address accuracy!

Final Thoughts

Cutting mailing costs doesn’t have to mean sacrificing deliverability. Businesses that invest in advanced address validation enjoy:

• Lower postage and printing costs
• Fewer returned mailpieces
• Reduced USPS penalties
• Improved customer retention and satisfaction

Ready to stop wasting money on undeliverable mail? Try MaxCASS Plus today and experience mailing efficiency like never before!