Customer Data Management In Marketing and Sales
Keeping individual customers in focus is one of the major challenges facing customers today. With modern CRM and ERP systems, call centers, web shops, social media, and the myriad of communications options available to customers, it can be difficult to prevent data silos and fragmentation of customer information. Real, actionable customer data can easily be lost across multiple departments and databases.
The 360° customer view is an all-inclusive view of all available information about a customer. It allows accurate selection of target groups, and more efficient marketing and sales activity. The targeted customer approach and resulting sustainable customer loyalty can be decisive competitive advantages in today's highly dynamic and competitive market!