How Direct Mail Data Processing Saves Time and Money
Following a robust data quality plan in your marketing efforts can help to reduce cost and increase efficincy
Address Data Quality API Integration and Employee Reluctance
According to the Harvard Business Review, employees adapt to new tech integrations slowly and sometimes not at all.
But the reality is that new technological solutions, including APIs, are only playing larger and more crucial roles in the way we do business moving forward. This article offers some challenges to look out for as well as some solutions to make the process much smoother.
What are the APIs?
APIs (Application Programming Interface), and it's sister technology Web Services, are a more efficient way of correcting and integrating address into other processes. These technologies allow an existing system, such as a CRM or call center system, to access specific functions not included in the base system to give the software more robust capabilities.
One example of this is when a customer is inputting an address into a web-based point-of-sale system, the API will check the information as it is being entered to ensure that it is correct. Or the API can autofill or offer suggestions as the employee is entering the address data.
Why is API Integration Difficult for Employees?
API methods can be integrated into the company CRM pretty easily, but it means employees have to get used to new system applications and the inevitable stumbling blocks that any change brings.
Some challenges with API methods integrations can involve:
- Adapting to technological complexities
- Time consumption during the learning curve
- Managing maintenance and updates
- Employee reluctance to see the merits of upgrading to a new system
Technological adaptations of any kind are bound to raise concerns among staff and raise questions about why a change is really necessary. However, to keep up with increasing demands in products and services, as well as the needs of marketing, adaptation is often a necessary setback.
How to More Easily Integrate an API Challenge Solution
Luckily, there are some best practices for tech integration which can help you and your staff get started off on the right foot:
Clearly explain the need for technological shifts and be open to input
- Approach learning from multiple angles
- Make it a safe space for making mistakes
- Create skills evaluation and monitoring checkpoints
- Offer both guidance and incentives
- Encourage adaptability and flexibility across the board
- Organize and mentoring system
Increasing the efficiency of your mail operations is one of the best ways to increase customer satisfaction and improve your bottom line.
Contact Anchor Software to learn more about how to integrate address quality software into your current systems using tools such as APIs and web services, simplify your needs with SaaS, or automate your systems to reduce the amount of effort your staff has to put in and any attendant errors. We also have a full suite of utilities for preparing and converting files.
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