Managing Technological Complexity in API Integration

Incorporating APIs into your business systems can increase efficiency and profits

Best Ways to Keep Your Database Up-To-Date for Direct Mail

Directmail is one of the most effective forms of marketing

Using Data in Strategic Planning

Data is your most valuable resource. Use it to guide your long-term plans.

How a Customer Data Hub Can Help With Your Customer Service

Improve customer service by coordinating data and elminating data silos

Integration of Direct and Digital Is Key for 2023

Strategically pair your direct and digital marketing efforts to increase returns!

How Good Is Your Data?

Make sure your data is clean and accurate for the best possible customer experience

What Is a High-Value Source of Growth and How Do You Identify it?

Target potential customers in an organic, natural way

Why Is USPS Dumping Its Contractors?

Shifting markets and priorities leads to changes in strategy

How to Use Data to Direct the Customer Journey

Use the data you have to coordinate your customers journey, increase satisfaction, and max conversions

Will USPS Connect Improve Holiday Shipping?

The Postal Service's recently inroduced shipping system for small business could be a boon for the holidays

Why CEOs Should Prioritize Data Quality

A successful executive knows that the thing that really powers his business is information on his customers

Get Ready for Holiday Mailings by Checking Your Lists Twice

Find those naughty duplicate entries and make your holidays happy